OK, now that you have a bunch of great designs on the table IT IS VERY IMPORTANT that you organize them in a nice and professional way; once we mentioned that does not look very professional to have cute teddy bears designs for toddlers next to explicit adult jokes related images, we discussed that a little further in the “Find your identity” section.
What we really want to talk about here is that once the identity is found and style defined it is better for the general appearance of your store to have your designs divided into sections, not only it will look nicer, betters stocked and customer could find easily the type of garment they are looking for.
Try walking to any of those huge department stores and find something without looking those big signs on the ceiling that says “women’s”, “cleaning supplies” or “toys”, it would take forever to find (if you ever find it). The same happens on your online store, the customer lands on the home page and if things are not organize he might not even be aware that you have a certain product; let’s face it: a customer is not going to navigate all your store looking design by design hoping that on page 24 could be something of his or her interest.
Organize your shelves: by design or target, is your call… we think by design is better so you can capture the potential customer’s attention fist, once he click on an image then he could land on a second level where he could find “for him”, “for her”, “kids only”, etc.
Move your merchandise around: could imagine walking over a store to find the same mannequin with the same shirt over a year? Lame right? Well the same impression would have your customers if they find always the same in your store. This does not mean to have a new design every week, is up to you; but you can always work with what you have. Maybe you can feature all the designs of a certain color this month and the next month switch with designs with another color or by theme. You get the idea.
Always put the best in the front: No matter how cool your designs are, there is always some that looks better than others and even those have a certain color of shirt that makes them looks at their best. Choose wisely because once someone lands in your online store and his attention is not captured he is most likely never to return; so pick the best you have and put that in the front of your store as featured items, “item of the month”, “hot buy”, “most popular”, etc.
All the images on this site are property of Daniel Alfaro and/or their respective owners and cannot be used without the proper permission.